Online leadership of your business depends on the freshness, relevance and trendiness of your content.
Social media is characterized by too much noise, blocking out this banter requires high tech filtering, only a robust social listening solution can achieve it. In order to create fresh and relevant content a business should use concentrated social media listening. Filters such as keywords to be tracked, competitor’s hash tags, geographic location etc. can be of great use to listen on social media.
Simplify 360 is one such social listening tool which enables end users to gather comprehensive social media reports based on relevant streams of content . Main features of solution are:
- Ability to support sentimental analytics for 28 popular languages
- Ability to teach the system new languages using machine learning algorithm
- Ability of peek into brand and keyword specific user sentiment
- Ability to easily discover influencers in each industry and engage with them
- Ability to compare and contrast brand performance based on benchmarks
- Ability to drill down to peek on personal engagement, content or page virility based on KPI’s such as (likes, shares, retweets, + 1’s, up votes, reply, comments or mentions etc.)
Simplify 360’s reporting based on custom demographics, psychographic, geographic variables help in understanding micro trend governing user attitude, fad or fashion in the social media space.
Social media analytics without benchmarks is like a ship lost in high sea without a compass. Simplify 360 helps social media mangers compare their brands with best performers based on industry, leadership position in some area etc. The sharp analytical tool inside the solution can help community mangers to pin point influencers. Thus, enabling improved influencer outreach program, 3rd party content creation activates and advertising campaigns.
Social media researchers can understand which type content is connects with target group, which timing in different geographies create maximum engagement, who is really creating social media word of mouth.
Social media listening is big part of customer support via social media channels. Synchronized with a CRM or marketing automation system, Simplify360 can help you reduce or remove customer discomfort. Customer support work flow simplification is primarily accomplished due to high end social listening capabilities of Simplify 360.
