There is a trend in the business world these days; even before a startup develops its website, their social media pages will be up and running. And why not? Is my question. Going by the number of users on the social media platforms, pacing along with the rage has proven to be one of the best tools to brand and market your product or service.
As rightly put by Jerry, Co-Founder and Director of BusinessMojos-
Write, Tweet, Comment, Post, Pin for your business, it does not matter whether you are selling a sewing kit or a software.
Social Media Marketing brings such wealth and recognition to the business like no other marketing strategy could. A few important magic outcomes of SMM are:
• Improved brand loyalty
• Improved brand recognition
• Accelerated conversion rates
• Improved market understanding
• Increased inbound traffic
• Reduced marketing costs.
To further justify my above points, here are some astonishing Social Media Marketing Facts you never knew:
# We shall take a look at Facebook first, simply because it seems to be the dominant social media platform available worldwide:
1. Fact: There are nearly 1.4 billion Facebook users around the globe
Use: If you don’t already have one, open a Facebook page for your business right now and witness the tables turn!
2. Fact: 4.5 billion likes are generated daily.
Use: Make full utilization of the Facebook ads and get multiplied likes as well as popularity.
3. Fact: There are 70 different languages available for users on Facebook.
Use: Now it is easier to target your worldwide market with multiple language option.
4. Fact: 86% of the users of Facebook are from the age group of 18-29.
Use: Pertain your Facebook content to please the maximum user’s age bar.
Fun Fact: Facebook is in blue because, Mark Zuckerberg, Facebook founder has red and green color blindness.
# Moving on to the little blue bird- Twitter that has been chirping ever since its establishment in 2006:
1. Fact: Tweets with image links have 5 times more engagement rates.
Use: Go graphic, use bold loud colors and illustrations in your tweet images and see the results.
2. Fact: Over 20 million fake twitter users.
Use: Take caution with who you follow and the groups you make on twitter, you never know which competitor must be targeting you through a fake profile.
3. Fact: Barak Obama is the leading politician with a follow rate of 12.2 million.
Use: With the number of celebs and politicians using twitter to connect and build their image value with their followers, why must businesses not follow suit?
4. Fact: The cost of a 24 hour promoted trend runs about $200 thousand.
Use: With such promotion costs, plan your SMM strategies well before spending.
# With Google being omnipresent, it had to come out with its social media platform that would continue the legacy with 343 million active users. Therefore, it introduced Google+ to the world in 2011. It is said, better late than never and who better than goggle+ to prove that?
1. Fact: 40% of marketers use it, 70% desire to learn more about it and 67% increase activates on it.
Use: This is a huge take away for all the sales and marketers reading this post. Make use of Google+ and gain visibility among your circle and beyond.
2. Fact: Google+ has 67% of male users.
Use: With the above fact it only makes more sense to target your Google+ content and strategy accordingly.
3. Fact: Animated GIF (Graphic Interchange Format) are the most engaging types of posts.
Use: As marketers we know the popularity and progress of digital media, goggle+ is one such platform to make use of your digital skills.
# The more sophisticated LinkedIn social media platform was launched in 2003 and is used largely by professionals and businesses.
1. Fact: 81% of LinkedIn users belong to at least one group.
Use: Forming groups and actively holding discussions through it is a great way to improve market understanding.
2. Fact: LinkedIn hosts over 3 million company pages.
Use: Is your company one among the 3 million pages?
3. Fact: 50% of all LinkedIn users are business decision makers.
Use: What better platform to market your product or service? Reaching out to the right people is stress-free with LinkedIn.
4. Fact: About 69% of users make over $60k per year in some form or the other through LinkedIn.
Use: While carrying out a marketing budgeting plan, make sure to pitch this fact in to your Directors.
The list of social sites goes on, although the social media was started by a handful of players, today there are innumerable platforms. Filtering the one that suits your business and target market is the first step for a successful Social Media Marketing Strategy.
