37th ISMS Marketing Science Conference will take place at Baltimore Marriott Waterfront Hotel from 18th to 20th June, 2015. This most awaited event will bring together leading marketing scholars, practitioners, and policy makers with a common interest in hard core scientific research on marketing problems. The ISMS marketing science conference is happening with the advocacy of INFORMS Society for Marketing Science (ISMS) sub-branch. This year’s conference is hosted by -‘Johns Hopkins Carey Business School’.
THE EVENT HIGHLIGHTS
- A total of seventeen coinciding sessions consisting of contributed papers and special sessions are planned.
- The papers to be presented cover traditional substantive topics such as advertising, branding and channels; contemporary issues in market measurement and internet research; as well as newly emerging areas such as social media, mobile marketing, and neuroscience applications in marketing.
- An ISMS Doctoral Consortium will precede the main conference on Wednesday, June 17, 2015.
- The Doctoral Consortium features presentations on key marketing science topics by over forty of the field’s path-breaking researchers and rising stars, as well as valuable advice from leading journal editors past and present regarding critical aspects of the publication process.
- The attendees especially Doctoral students will get a chance to meet and interact with the field’s leading scholars. Student registration for the ISMS Doctoral consortium is only an additional $125 beyond the conference registration.
The conference begins with the first session at 8.30 a.m. on Thursday, June 18, 2015, and closes with lunch following the final session at one of the main attraction of the program is 12.00 noon on Saturday, June 20, 2015. Registration packets will be available at the designated location in the Baltimore Marriott Waterfront hotel starting at 7.00 a.m., Thursday, June 18 until 10.30 a.m., Saturday, June 20. The forms of the conference are fast filling and the rooms at the conference hotel is already filled. So, before you run out of lodging options; do reserve your seats.
