We recently published a news; “Email Marketing Still Trusted By Consumers” in which we discussed how B2B or B2C consumers today still trust an age old medium like email marketing, among the various other modern marketing mediums like, digital marketing, social marketing and content marketing.
After coming to know of this; it is the onus of every Marketing and Sales professional to find means of making full utilization of this imperative marketing medium. In this stride, I bring to you a report by MailChimp which can push you to analyze and reset your email marketing milestone for better results.
The report was framed using data from millions of email campaigns carried out by them ranging from various sizes and industries. The emails were tracked of campaigns that reached out to a minimum of 1000 individuals. Another interesting thing about the report is that it includes an analysis from email campaigns of companies stretching from startups to Fortune 500 companies. Therefore, the bandwidth of it is worth a read.
A few things that were tracked for this report:
- Average Unique Open Rate
- Average Unique Click Rate
- Average Unique Soft bounce
- Average Unique Hard Bounce
- Average Unique Abuse Complaint Rate.
The major industries that were covered were from B2C as well as B2B arena, to name a few out of the 42 industries:
- Business and Finance
- Computers and Electronics Creative Services/Agency
- eCommerce
- Marketing and Advertising
- Media and Publishing
- Professional Services
- Software and Web App
Here is a snap shot of the elaborate table:
For all the curious email marketers, read the full report here- http://mailchimp.com/resources/research/email-marketing-benchmarks/
