Inbound and Outbound Marketing

For B2B technology organizations, identifying the ideal target audience, nurturing them through the buyer’s journey, and converting them into your loyal customers is crucial to the success and survival of the business. This is also one of the biggest challenges faced by B2B technology marketers in the current scenario.

At BusinessMojos, we bring together our capabilities in inbound and outbound technology marketing to provide our clients with a holistic approach to addressing their marketing and ROI goals. Based on detailed assessment and analysis of your needs, we design customized solutions that are a right mix of inbound and outbound efforts to enable the right experience, at the right time for your prospective and existing customers.

We believe one size does not fit all and that is why we design our solutions based on:

• Short term and long term marketing objectives
• Demand generation vs. lead generation vs. lead nurturing vs. branding
• Campaign-specific needs such as events, focused group studies, webinars, marketing survey and more
• The size and business of the company, such as the marketing needs of tech startup is different from a mid-size organization

BusinessMojos offerings

Inbound capabilities: By generating relevant content for the right audience, and educating them at the right time along the purchase cycle, we help you generate quality leads. The idea is to delight your audience by providing them with an engaging and fulfilling customer experience. They need assurance that you understand their needs and care for them. It is about building that trust through quality, timely, and appropriate content. Our inbound capabilities include – thought leadership content, content generation and marketing, earned social media, PPC, SEO, and lead nurturing.

Outbound capabilities: By running well-planned and targeted campaigns, we reach out to a maximum number of people to create awareness about a product, service, or company. The objective is to generate new opportunities by blasting information and directing them to the right sales funnel. Our outbound capabilities include – email marketing, inside sales, and paid ads.

Both our inbound and outbound capabilities are powered by marketing automation, design, content, and marketing best practices to help deliver you optimized output.