Twitter Lead generation automation, is the thing that we are going to talk about. According to Jeff Bullas, a renowned marketing thought leader, ‘around 34% of marketers successfully generate leads through Twitter’.
Assuming that you are through with the basics i.e. finding, listing and setting up targeting parameters and norms like hashtags, geographies, focus keywords and jargon used by prospects inside their tweets. Now what you need to do is figure out how to get quality B2B leads from Twitter.
There are two ways do this:
1. Either use Twitter advanced search or use keywords to find targets one by one. And then follow them, like their post, list them and have conversations with them. It’s a very slow and tedious process. Each prospect that you short list will consume 3 to 4 minutes of your time.
2. Second way to get an automated lead generation solution, which uses machine learning, sentimental analytics and good old filters to understand user preferences and delivers leads.
To know basics of Twitter prospecting you can always read 3 Twitter hacks to make your prospects love you.
SOCEDO
Discover and qualify leads from Twitter and automate engagement with qualified leads using Socedo. Below displayed are a list of leads generated by giving specific filters, which are visible in the below in the 2 screenshot.
Socedo can be used to target specific users based on industries or positions.Then, the platform helps in lead list building based on the specific pin-pointed filters like commonly used bio keywords, geo location and conversational keywords etc. After the filtering platform delivers matching profiles that you could either approve and follow, postpone for approval or reject.
There’s a lot of backroom talk about social media prospecting. It’s actually pretty hard to generate buzz in social media without automation.
Here, Twitter workflow automation is visible above to left hand side, this feature allows you set norms like when you approve a user as a lead should the app follow the user or not. Should the app group the approved prospect into a specific Twitter list.Though, targeted automation allows social media managers focus their efforts on the right need and the right leads, there’s a social media ROI calculation issue.Socedo solves this by attaching a value for each goal completion this way we can simplify key performance tracking.
Direct messages automation is also possible, it allows you to automate and set highly converting Direct messages that is send to selected Twitter users that you have started following. You can see this feature in the above right side screen shot.Another neat trick up it’s sleeve is googl e analytics intergration .
Analytics
But what really changes the game is : ‘Twitter goal setting’ and allotting specific values to each action by Twitter profile visitors. This is on simple way to estimate the impact of every lead added or of a specific marketing effort.
Socedo has a simple and intuitive analytics that gives you clear pictures on the no of leads contacted, total no. of conversations, top performing keywords.It also provide a gist of Direct Messages campaigns which includes follow back stats, conversation and link clicks etc.
Even there are aggregate information of numbers of responses and number of leads reached out.
WOW! Features
A/B testing of Twitter messages is helpful feature . It lets you build custom Twitter messages for custom audience and test it out to see which messages are working which is not.
Another cool feature is Google analytics integration inside the app , this lets you know what is happening in the social media front. And how Twitter performance compares to other media.
Highest performing conversational and bio keywords are displayed in bottom part of the dashboard on your right. This is helpful in deleting the low performing keywords , thus finding sweet all spot that allows to reach further optimization.
Downers
Though it is fairly easy to use, but it doesn’t feel intuitive.
In our use we found out that the solution doesn’t recommend users who are closest matches to keywords that are provided.
We feel it’s high time to add Instagram and Linkedin into the list of platforms you can use. We feel geo fencing capabilities are not up to mark, it was giving wrong search results.
Why Twitter Social Selling?
We thought, why not use Twitter to build followers, start a conversation, and then drive leads via direct message link to our landing page. But the real difference here is that the funnel is going to filled by prequalified leads who are interested in value you bring and brand story you tell.
Data shows it’s the right time to embrace Social, 35% CMO feel that it’s time to invest in social media and use it as sales medium. So, my question is when are you going to add social selling to you sales arsenal.