The State Of Marketing Report 2015 released recently highlighted channels with the greatest impact on revenue for B2B marketers is email marketing. While that is well received, a carrying overhead for these B2B marketers prevails to be the challenge of managing their emails more effectively.
Work Your Way To Email Marketing Productivity With These Tips That Follow:
1. Use Email Automation: Automated emails work well in scenarios where continuous and immediate emails need to be generated to engage prospects. Using an email marketing tool to send automated emails is a breeze, what’s more is you can target your emails to reach specific demographic, interest and prospect behaviors.
2. Organize Emails Into Categories: An organized set of emails ensure easy and quick access for sales reps while in the selling process it tracks prospects’ behavior. Therefore, emails have to be categorized into folders/labels. Sort parent categorizes and add folders accordingly for extensive subjects.
3. De-clutter By Deleting Unnecessary Emails: The more emails to read through the more time is taken up to get actual work done. So, de-clutter your inbox from time to time by deleting/ unsubscribing unwanted, promotional, spam and junk emails. De-cluttering also gives important emails a chance to show up and not get hidden or drowned among the unwanted ones.
4. Create Template Reply’s For Common Responses: Common esquires, request for collateral such as case studies, whitepapers etc., are the kind of emails that will have more or less the same response to every prospect. Therefore, it is only wise to prepare ready-to-use email template for such mails or as most people know, use email auto-responders. If a few tweaks are required to be made to the existing template, then that can be done within minutes which ensures minimal time spent on email responses.
All email marketers’ common goal is to nurture leads and create a healthy set of prospects ready for Inside Sales to act upon. The more sorted your emails are, the more productive you as an email marketer become. Remember; Successful email marketing requires preparation!
