MOBILE NOTIFICATION BAR IS HOTTEST MARKETING MEDIUM NOW

MOBILE NOTIFICATION BAR IS HOTTEST MARKETING MEDIUM NOW

You might have already seen the writing on the wall: ‘the mobile notification bar is hottest marketing medium now ‘. With the lock screen notification becoming the norm in Android and IOS, a never seen battle between search and notifications for control over customer’s buying decision is happening now.

People actively engage in social media, because it provides room where people can talk on any topic. People use it when they are bored, anxious; happy, jealous or sad to check for shares, likes and comments on their respective post.

Social media and instant messengers are competing with the search for the mobile user’s attention. Have you ever felt like you were in a hot seat after you shared something on social media. Most people feel that anxious to know what people think about their new posts, videos or pictures.

People use social media to share how they feel. So, each notification ping could be a connected actionable triggers.Thus, the next beep, ping or buzz in your customer’s mobile device could be for a new sales opportunity.

Your business can instantly connect with the mobile users through exploiting real time information on emotions and cravings gathered through their social updates. This makes your business decisions informed and intelligent, to know when to and with what messages to reach the customer.

This wealth of user generated data can be utilized to give relevant mobile user behavioral patterns or find real time mobile user traits. This could also be used to formulate good triggers, such as group ping in Snapchat about a friend’s wedding.

Well timed customer notificatio spur intrigue and expected action.

Notification bar

Startups should leverage push notifications because 60 percentage of mobile notifications originate from social networks. Compared to search engine marketing the mobile ad exchanges and mobile ad network would in future be able to access more user intelligence from user’s real time status updates, location data and chat data etc. Thus, making the notification a tactical use internal trigger based marketing. Recent investments notification platforms such as OneSignal suggest that non-intrusive notification are best means to get attention.

Facebook’s next big revenue stream would come from delivering real-time mobile ads this means more and more push notification based on real time customer mood, one to one exchanges and location would be common. This kind of notifications attract to the deep seated needs of a mobile user.

It is safe to conclude that in notification bar, actions make it easy for marketers to match customer’s cravings with situations to bring awareness and call to action triggers. Sending thoughtful notifications , interesting and with actionable triggers will initiate the sales cycle.

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